A brand-new shirt being promoted as ‘the far better button-down’ intends to make washing as we understand it a distant memory. The entrepreneur behind it declares it never ever creases and also could be put on again and again, without being washed.

Marketing graduate Mac Bishop, 24, claims his shirt not just looks excellent, but is soft to the touch, resistant to wrinkling, and also odorless. To verify it, he put on among the tee shirts for ONE HUNDRED days straight without cleaning it.

‘I’ve (run) 4 miles in this tee shirt, I’ve biked 5 miles in this shirt, I have actually thrown it on after a basketball video game,’ Diocesan told CBS News. ‘It airs out. It’s the miracle fiber.’

That miracle fiber is woollen, yet the kind Diocesan makes use of is greater than 3 times thinner than a human hair. He claims this is why his tee shirts are extra immune to dampness, making them the perfect garment for folks on the go.

To bring his vision to life, Bishop flipped to Kickstarter. In simply over a week, even more compared to 2,000 supporters have assisted him elevate even more compared to $290,000, nearly 10 times his original goal.

So, is Diocesan bent on state he is advertising a tee shirt that can actually can last a lifetime? ‘Yeah, that’s the objective,’ he told CBS News’ Michelle Miller.

And exactly what’s in it for his supporters? A self-cleaning t-shirt to call their own.

This story originally showed up on ‘CBS Today.’

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