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Facebook has started 2015 with a series of appealing moves. Recently it revealed it had gotten the San Diego-based video-processing law firm QuickFire Networks as component of its mission to make video “a vital part of the Facebook encounter.” This week they revealed Facebook at the office, basically a corporate variation of the social network that puts them in direct competitors with business social media network business like Yammer. Both these news swiftly follow Mark Zuckerberg’s well-publicized strategy, as Facebook, to get the whole world online “absolutely free,” a step towards that being the launch of the application in Colombia this week.

Such a heavy dosage of Facebook news quickly advised me of an excellent short article I read just recently and why, rather than psychologically submitting this news as “Facebook merely doing its point,” it deserves pausing and also paying closer focus. In this record from the United States Guardian, an instructor of public understanding of modern technology, in discussion with Tim Berners-Lee, recollects the time he consulted a member of the government which told him he thought the web and also the internet are identical thing. He was puzzled when Tim Berners-Lee said that had not been the whole story, which “Hundreds of countless people now assume that Facebook is the internet.”

While the interchangeability of the internet as well as web (and also their wry hybrid, the “interweb”) can be largely understood as well as eliminated, for me assuming of Facebook as ‘the net’ is fairly incredible. A closer look at the Facebook app reveals why this viewpoint may increasingly sound real. As notes, customers will be restricted to the free applications consisting of Wikipedia, weather sites and also Facebook and also Facebook Messenger.

I assume it is necessary not to toss the child out with the bathwater here. Accurately there are big advantages, not least health and wellness and also academic, to increasing folks’s online gain access to, specifically in poorer nations. And Zuckerberg’s remark recorded here by abs-cbnnews. com that he anticipates the application to be the default among mobile operators worldwide to increase web gain access to suggests a breadth of coverage that is both interesting and motivating, but may well bring about Facebook being the personification of “the internet.” From an interactions point of view, it’s ever before more crucial to have a clear, solid as well as ultra-relevant brand identity as well as message approach. I’ve composed just before about the value on concentrating on the brand and material first and also this looks the instance now even more than ever.

In other information, the various other Silicon Valley leviathan Google announced this week that it was halting sales of its wearable technology Google Glass, and also stopping production in its present type. Google Glass gadgets induced a huge quantity of debate, not the very least right here in San Francisco where a variety of bars banned patrons from wearing them following fights and personal privacy issues. Wearable tech was still big news at this year’s CES exhibition, yet as this record highlights, possibly a relocate to invisible wearable technology and a lot less ostentatious tools may be the method forward.

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