new tech gadgets

This week, as you might have read, the wearable fitness gadget firm Fitbit applied for a $100 million IPO. Baseding on figures from the NPD Research Group and reported in The Guardian, Fitbit accounts for 68 % of the connected health and wellness market (wearables), and also in 2014 marketed nearly eleven million gadgets, gathering $745 million in incomes. The company is in fantastic health and wellness: 2014 sales were virtually three-way those of 2013, as well as for the first quarter of 2015 sales are three times what they were in Q1 of 2014.

But as Fitbit itself notes in its IPO declaring, it encounters significant and ever-growing competitors– not least from the new Apple Watch. Since the Apple Watch introduced, I’ve been struck by the amount of of the evaluations have concentrated on its health and wellness functions. As an example, this report in The Wall Road Journal asserts that the “Apple Watch succeeds where the physical fitness trackers have actually fallen short” by transforming it right into a valuable, accurate device, as well as one which is fashionable sufficient to be put on the whole day through.

As I wrote at the time of the Apple Watch launch, it’s crushingly difficult to defeat Apple on visual appeals, much less so on functionality as well as customer encounter, as well as now the Apple Watch still has a couple of kinks to exercise. Case in issue, while the writer of the WSJ piece delights in being able to go for a run and listen closely to her iTunes with just the watch, she yields that by leaving her iPhone in your home, the accuracy of the distance tracking is affected, as are the songs applications offered. Much Apple is remaining tight-lipped concerning just how lots watches have actually sold, however plainly it would be risky to ignore Apple’s increasing existence in the linked health and wellness as well as fitness wearable technology space.

There have been many examples of one-time successful items being brushed up away by Apple items’ ever-evolving abilities (remember the days of the Flip electronic camera) however from this viewpoint, Fitbit does not appear to be one of them. From the obtainable rates– the entry-level Fitbit Zip cordless task tracker comes in at $59.95– to the wide individual support (applications, control panels, and so on) to its lengthy electric battery life as well as instinctive customer encounter, Fitbit recognizes its market and isn’t terrified to innovate.

From a brand viewpoint, I think that Fitbit has been very effective at discovering social significance and occupying that place well. They have done exactly what a lot of brands look for to do and located a psychological link with its audience (Apple is obviously a master of this also). This was captured most compellingly by a David Sedaris article for The New Yorker, and muses on the surprising, practically anthropomorphic, prominence it came to have on his life. It almost feels (as Hoover as soon as accomplished for vacuum) that Fitbit has actually come to be the brand, or shortcut (Apple Watch aside), for all of these kinds of wearable fitness trackers.

As the wearable modern technology wellness and also health and fitness market continuouslies expand, the demand to involve with customers beyond capability, as shown so well by Fitbit, is something all brands require to consider.

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