In Smartwatch Wars, Luxury Brand Tag Heuer Aims to Take on Apple, cool gadgets

TAG Heuer is pressing ahead with plans for a smartwatch to even more straight take on the similarity the Apple Watch as well as could make acquisitions to aid drive the strategy, its head claimed on Tuesday.

Swiss watch makers like TAG Heuer, the largest brand in luxury items team LVMH’s watch portfolio, had until lately greatly rejected the risk of ‘smart’ devices, but LVMH watch main Jean-Claude Biver states he had actually altered his mind on the subject.

Biver, that had actually currently outlined prepare for a smartwatch, claimed he had actually struck many collaborations as well as was weighing acquisitions to assist think of an initial upmarket offering.

Switzerland’s watch sector is dealing with competitors from these wearable gadgets that enable customers to inspect e-mail or make call. Swatch Group, the world’s biggest watch manufacturer, claimed in August it planned a launch following summer.

‘We started on the project regarding 4 months ago. We have done numerous partnerships and might likewise do purchases,’ Biver, head of LVMH watches as well as TAG Heuer acting primary executive, informed reporters at the brand’s headquarters at La Chaux-de-Fonds in western Switzerland.

Asked whether the likes of Google Inc as well as Intel Corp were amongst the companions, newly appointed general supervisor Man Semon declined remark but claimed there were lots of partners involved.

Media reports have stated the firm plans an Intel microprocessor-driven style featuring a mechanical activity supplemented with electronic sensing units keeping an eye on things like calories burnt.


‘Smartwatches represent a challenge to the Swiss watch industry that is comparable to the look of quartz technology. We can not neglect this tsunami that is coming better,’ Semon said.

Biver claimed TAG Heuer, which advertises its upmarket flashy photo with versions such as the Carrera which it refers to as influenced by motor racing, would certainly make a news once it had a good item to present, or late 2015 at the earliest.

“We’ll just do it if we could be initially, different and unique,’ he stated. He would certainly not state exactly how significantly the brand name would buy the task, component of a drive to redouble on available watches appealing to a big client base.

Biver, which consumed as head of LVMH watches in March, has actually launched a restructuring to tackle slowing down demand, disregarding 46 employees as well as positioning 49 on short-term leave, as the property development of a new mechanical activity was postponed and the brand took out of leather devices and luxury mobile phones.

Chief Executive Stephane Linder recently tipped down after a year and also a fifty percent in the duty, so Biver additionally took on the Chief Executive Officer post.

(Editing by David Holmes)