Most Americans Say They're Not Interested in Buying an Apple Watch, new tech gadgets

Apple Inc’s brand-new smartwatch may be a tough sell, with 69 percent of Americans indicating they are not interested in purchasing the gizmo, according to a Reuters/Ipsos poll.

However, the study likewise revealed restricted recognition of the watch. The survey was taken after Apple Principal Exec Tim Cook rolled out the item on Monday, and also simply about half of respondents said they had actually listened to information of the watch in the work couple of days.

Also, in a motivating indicator for Apple, about 13 percent of study respondents that did not have an apple iphone claimed that they would think about acquiring one in order to get an Apple Watch, which needs an apple iphone to function fully.

Apple conquered questioning concerning the iPad and iPod when they initially debuted, yet the survey suggests that the world’s biggest modern technology firm has job to do to make the watch ubiquitous.

The new watch, a test of Cook’s leadership, is the company’s initially brand-new product in 5 years, and also it hits shops on April 24.

It enables customers to research email, hear songs and also make call from their wrist. Apple will offer various versions, from a $349 ‘sport’ edition to a $17,000 18-karat gold timepiece.

Ipsos checked 1,245 Americans online in between March 9 and March 13. The information was weighted to mirror the U.S. populace as well as has a credibility interval of plus or minus 3.2 percentage points.

Apple did not right away react to a request for comment on the poll.

More than fifty percent of participants, 52 percent, agreed with the statement that smartwatches are a ‘passing fad.’

One-quarter of participants said they were interested in purchasing the Apple Watch, however 69 percent said they had no wish, as well as 6 percent said they were unsure.

Initial need for the watch is expected to come primarily from alreadying existing iPhone users, yet its larger success is seen depending upon whether developers develop attracting apps customized to the gadget, so-called awesome apps.

Apple is amongst a number of huge tech business planning to start a new market for ‘wearable’ electronic devices. Samsung Electronics, Sony Corp and also LG Electronics have all launched their own smartwatches, many of them powered by software program established by Net company Google Inc.

But customers have yet to cotton to the notion of wearable devices. Google just recently stopped sales to customers of Glass, a $1,500 screen connected to glasses which were repeatedly buffooned for their awkward appearance.

Roughly 4.6 million smartwatches were marketed around the world in 2014, baseding on study company Approach Analytics, a fraction of the greater than 1 billion mobile phones sold worldwide.

Many in the tech industry really hope that Apple, famous for its advertising savvy and loyal fans, will have the power to transform the smartwatches right into a product that interest the general public. Some 46 percent of participants said that the Apple Watch had a ‘awesome aspect.’ But only 29 percent stated they were much more curious about buying an Apple Watch than an additional brand of smartwatch.

Analysts expect that Apple will offer between 10 million and also 32 million watches in 2015.