In an apparent attempt to gain back a few of the innovation cachet it enjoyed in decades previous, Japan’s Sony has revealed its Future Lab Program.

Described as a research and even growth effort, the job will certainly concentrate on producing prototype tools that gain from direct input from individuals while the gadgets are still in the growth stage.

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The very first device, a wearable, is aggravated in a video released on Thursday. Called merely ‘N,’ the white gadget twists around the back of your neck and even is designed to supply songs and also audio to the individual wirelessly.

In the video (above), which might effortlessly masquerade a fragrance commercial, a version is revealed shedding her old, wired headsets in favor of the brand-new, jewelry-like sound device.

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The just way to actually see the device clearly is to pause the video clip in the center of its leap cuts, but just what can be seen is a Sony logo on its white back surface area, and a grey indoor area, which might be cushioning, or merely a color variation.

Sony does not define specifically just how it works, or if it will ever be launched. But we’ll likely have more answers quickly, as the business plans to officially reveal the N, as well as various other models, at the SXSW Interactive Celebration on March 12.