Tag Heuer, Intel Challenge Apple With Android Smartwatch, wearables

Tag Heuer, French deluxe team LVMH’s biggest watch maker, said it will certainly launch a smartwatch later this year making use of Google Inc’s Android running system in a venture with Intel Corp to compete head-on with the Apple Watch.

Tag Heuer Ceo Jean-Claude Biver decreased to give any kind of details concerning rates, capability or style, but stated on Thursday that it intended to introduce exactly what would be the very first Android deluxe smartwatch in the fourth quarter.

The Apple Watch is because of take place sale on April 24 and also will certainly range in cost from $350 to $17,000 for an 18-karat gold design. It is the company’s first major brand-new product in 5 years as well as consumer need for the tool is being carefully enjoyed by rivals and also investors.

The gadget needs an Apple apple iphone to function fully, and analysts state one of the most likely pool of preliminary purchasers will certainly already have an Apple smartphone in their pockets.

‘Our team believe wearable innovation will remove,’ Michael Bell, vice president of Intel’s New Gadget device, said at a news conference with Tag Heuer at the Baselworld watch as well as jewellery fair.

Intel struck collaborations with a number of durable goods companies in 2014 to develop wise wearable products, consisting of eyeglasses brand Oakley, had by Luxottica, watch manufacturer Fossil, and UNITED STATE style brand Opening Ceremony.

‘Tag Heuer’s choice to companion with innovation companies to render a smartwatch … will likely be the very first of lots of comparable deals,’ Ben Timber, principal of study at CCS Insight, said.

‘With Apple Watch hitting the market it’s not viable for Swiss watch manufacturers to bury their heads in the sand. Now Tag Heuer has indicated its intent to go into the smartwatch market we are particular others will adhere to.’

Gucci stated on Thursday that it would create a smartband with i.am+ whose features would certainly consist of phone telephone calls, message messages, e-mails and songs. The system of French deluxe group Kering offered no details of prices or launch timing.

Some luxury executives continued to be sceptical concerning smartwatches, however.

Marc Hayek, that heads Swatch Group enjoy brand names Breguet, Jaquet Droz and also Blancpain, joined the chorus of high-end executives along with Hermes and also Patek Philippe which claimed they had no strategies to launch a smartwatch.

‘The Apple Watch is not a real watch however a customer digital,’ he informed Reuters in Basel on Thursday.

Hayek anticipated his 3 brand names would certainly take pleasure in a comparable year in terms of sales growth to 2014, although trading in Hong Kong, among his greatest markets, stayed difficult.

(Modifying by James Regan and Elaine Hardcastle)