While lots of brand names are tough at job determining ways to harness increased fact to power their marketing initiatives, a group of students have created a method to obstruct real-life ads before they ever before reach your eyes.

A prototype headset called ‘Brand Awesome: Adblock for Real Life’ deals every marketing expert’s worst headache: It blocks firm logos from your sight when you encounter them in the actual globe.

Created as an entry in the University of Pennsylvania’s PennApps Wintertime 2015 hackathon, the four-person team in charge of the tool describe it as ‘a technology demonstration that visualizes a future where customers can make use of increased truth to opt out [of] business impact’ on their project page.

Brand Killer, best gadgets

The head-mounted screen makes use of a pair of eye protections, a camera and a 7-inch display screen, all powered by software application established with Open Curriculum Vitae and Python. Utilizing a data source of brand logo designs, the team was able to obscure, in real-time, prominent logo designs consisting of Starbucks, Deer Park water as well as Dr. Pepper when they came into the headset’s view.

Of course, Brand Killer is much from a commercially feasible product. If augmented fact branding takes off, as some are forecasting it will, this technology could end up being a preferred substitute against marketing saturation.

Fans of Black Mirror will undoubtedly contrast this to an unsettling piece of imaginary technology showcased in the series’ Xmas episode, which featured (spoiler alert!) the ability to obstruct the graphics of people in real life.

The modern technology appeared extravagant in the program– however provided this newest hack, maybe it was just a fictional preview of points to come.