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Here’s an additional frustrating Apple Watch alert for Chief Exec Tim Cook: Sales simply plunged 71 percent.

Demand for Apple’s tumbled wrist device continuouslies tank, with just 1.1 million devices shipped throughout the 3rd quarter, versus 3.9 million a year earlier, according to an estimate by study company IDC.

The Apple Watch– whose sales figures Apple doesn’t officially launch– took a hit partly since Apple waited till mid-September, near completion of the quarter, to introduce the “Series 2” version, IDC noted.

The Series 2, which begins at $349, is waterproof and also has a quicker, more instinctive operating system than the initial. The new watch is likewise GPS-enabled for tracking running routes.

Still, IDC forecasts the new Apple Watch’s success “will likely be silenced” throughout the essential vacation season.

Critics have actually blown up the Apple Expect its high cost, its dependence on the apple iphone for numerous features, as well as a fiddly, unintuitive operating system that’s prone to blinking and also buzzing with text and also e-mail notifications.

More broadly, IDC claims “the smartwatch classification remains to be challenged” as consumers decide instead for less costly fitness-tracking wearables. “Where smartwatches were once anticipated to take the lead, standard wearables now preponderate,” said IDC analyst Jitesh Ubrani.

The analyst added that “simpleness is a motoring element,” noting that 4 out of the top 5 wearables suppliers concentrate on no-frills physical fitness trackers.

Those consist of Fitbit, which raised its total deliveries by 11 percent in the third quarter despite well-publicized problems with its smartwatch that have knocked the business’s shares.

Apple stock was off 79 cents on Monday, to $109.11.